Why People Don’t Buy What You Do — They Buy Why You Do It
Simon Sinek, an author, marketing consultant and motivational speaker best known for developing “The Golden Circle” and popularizing a concept of human motivation (Wikipedia), reveals in this TEDTalks video the psychology behind inspiring the masses to buy, and better yet, believe in your brand. His lecture addresses the “tipping point” phenomenon and how people like Martin Luther King and the Wright brothers, and how companies such as Apple were able to sell an idea that not only inspired people, but made them passionate about being a part of something great.
The video, entitled: “How Great Leaders Inspire Action,” is full of insightful concepts that any company — startup, or mogul — should be aware of in order to effectively market their product or brand to a targeted audience, and more importantly, keep their audience around for the long haul.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.