The significance and power of social media can no longer be denied. As the platform that brought the world breaking news of the attack on Osama Bin Laden’s compound, incited the Arab Spring, and served as the platform for organizing Occupy Wall Street, social media has become ingrained in the very way we communicate and organize as a society. It connects people from distant lands and serves as a platform to understand and celebrate our differences, while enabling coordination of common goals and ideals through powerful initiatives such as Earth Hour or the SOPA Blackout.
Testament to the global adoption of social media as the main tool to drive communication with an audience, Social Media Week is projected to be larger than ever in 2012. In 2009, the first event was held in New York City, and has grown into a globally-based, 12-city event taking place twice a year (February and September). Hamburg, Hong Kong, London, Miami, New York, Paris, San Francisco, Sao Paulo, Singapore, Tokyo, Toronto, and Washington DC are among the many cities participating in this year’s event.
In an interview with The Next Hub’s, founder of social media week, Toby Daniels, explained: “In February alone we are likely to host more than 1,000 free to attend events across 12 cities. The value that this creates for individuals and industry in helping to advance our knowledge and understanding of social media’s role in society and business is huge.”
Social Media Week will take place from February 13-17 with numerous lectures and events scattered throughout the day. The events are categorized into six “Content Hubs”: Art & Culture at Hearst, Advertising & Marketing at JWT Worldwide, Health & Wellness at Saatchi & Saatchi Wellness, Social & Environmental Change at Thompson Reuters, and Global Society at Big Fuel. Events have limited space, so it’s worth your while to register now for those most impactful to your business.
Here’s an infographic found on the Social Media Week website illustrating it’s global influence on Wednesday morning: